Mrs. Fripa Pethad

Fripa Pethad is a strategic leader at Nolexa Group, seamlessly bridging operational excellence with creative brand communication. She plays a key role in streamlining internal processes and overseeing procurement, ensuring that teams across the Group work efficiently.

Fripa leads Nolexa’s digital presence—shaping its voice across social media, the website, and marketing campaigns with sharp understanding of digital trends and brand strategy, Her efforts ensure that the Group’s messaging remains consistent, impactful, and aligned with its long-term vision.

In addition to her leadership in branding and operations, she oversees financial and operational reporting for Nolexa’s Australia-based ventures and actively contributes to the marketing direction of the Group’s industrial safetywear division. Her ability to work fluidly across teams, sectors, and geographies strengthens Nolexa’s expanding global footprint.

Fripa’s approach is grounded in clarity, creativity, and responsibility. Her work reflects Nolexa’s core values of innovation, integrity, and community—and under her leadership, the team continues to move forward with purpose and stability.